After decades of responsibly empowering Mauritians through credit, we recognised the need to articulate our contribution more clearly. Our new purpose provides a shared direction across the organisation, aligning teams, products, and partnerships around the impact we aim to have, and ensuring that all the work we do is in accordance with the values and legacy of Cim Finance.

Through conversations with employees, customers, and partners, one message came through consistently: people want financial solutions that are accessible, fair, and genuinely supportive of their goals. This insight shaped our purpose: “Empowering lives through inclusive finance.”

It now serves as a compass, a unifying lens that helps us focus on meaningful growth. It shapes the way we design products - simple, transparent and genuinely useful - and direct innovation towards what truly matters to individuals, SMEs, and communities.

Extract of the ‘Insights from the Group CEO’’ .