CIM FINANCE. INTEGRATED REPORT 2022 | 13 Wefirmlybelieve that allMauritians deserve a level playing field and the freedom to build better futures for themselves. Driven by this purpose, Cim Finance develops innovative products and flexible financing solutions designed to meet the various needs of individual and corporate consumers—and enhance their financial wellbeing. Through our agile and customer-centred approach, we help households finance the everyday purchases that improve their quality of life; we empower entrepreneurs to start, grow and sustain their businesses; we partner with SMEs so they can fulfil their role as powerful engines of growth and employment; andwe strive to help underserved communities break free of their financial constraints. In rising to achieve our mission, we have established ourselves as a reliable alternative to traditional lenders and as the leading non-banking financial institution in the country. Our brand pillars guide us in all that we do and help us build authentic and trusting relationships with our employees, customers, partners and community members. We remain at the forefront of a fast-changing world by harnessing digital technologies and nurturing a growth mindset that values continuous learning and improvement above all. LEADING EDGE We care about building aworld inwhich everyone has access to the things they need. We vow to bewarm, transparent and supportive aswe guide youon your path tofinancial freedom. CARING We operate as one team, one Cim, as we strive to help you meet your financial obligations. We break down the silos and bring together our various teams, areas of expertise and ideas so we can focus on offering you the best solution and the best experience. CONNECTED We understand that your financial needs are constantly changing. As your trusted financial partner, we adapt our solutions to your unique circumstances and grant you greater flexibility and freedom over your spending. AGILE OUR BRAND PILLARS approach purpose- driven OUR
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