CIM FINANCE. INTEGRATED REPORT 2022 | 57 Gone are the queuing-up days with MoFinans! As a digital Product & Innovation Associate, I was a contributor to the development of the MoFinans app from conception to go-live. Customers today are shifting towards digital services seeking ease and convenience. Today, MoFinans is the flagship app of Cim Finance, enabling us to be even closer to our customers by digitally connecting them to our services 24/7. We consistently strive to improve the overall experience of the app through data analysis, research & customer engagement. I joined as a CIM/YEP graduate, and today I am a full-time Digital Product Associate. Having mastered the vision for MoFinans, my key focus areas are digital strategy and digital product development. My approach to helping devise MoFinans was intensive research and putting myself in the user’s shoes. I am proud to see this mobile app grow in efficiency for our customers and unlock so many opportunities for us as an. Meet Sounaina Meet Madani
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