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Roger Li

Head of Consumer Finance

Roger joined the Group in 1989 and now leads the Consumer Finance sector at CFSL. With over 35 years of expertise spanning Finance, Operations, Collections and Recovery, Leasing, Factoring, Money Lending, Credit Cards, and Hire Purchase, Roger brings a wealth of knowledge and a proven track record of achievements. His dynamic leadership style and in-depth industry expertise inspire his team to exceed departmental and corporate targets while promoting a vibrant, collaborative work culture.

Roger plays a pivotal role in driving Cim Finance’s growth through a strategic expansion of new outlets across Mauritius and Rodrigues, while also optimising the potential of existing locations. His approach further extends to broadening the company’s range of product offerings, enhancing customer satisfaction and diversifying revenue streams. Focused on creating a seamless customer experience, he leverages digital innovation to strengthen both customer engagement and Cim Finance’s financial performance. His deep understanding of the retail market has been instrumental in forging resilient partnerships with merchants and customers, built on trust, respect, and open communication, fuelling sustained sales growth.

Roger holds a Diploma in Management Accounting (CIMA Dip MA).

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